Are hybrid crowdfunding events the future?
The Funding Network's Chief Executive, Eugenie Harvey talks to Zoe Amar of Zoe Amar Digital about TFN's recent move to virtual crowdfunding events and the prospect of hybrid events in this latest blog.
Following the onset of the Covid-19 pandemic, the TFN team moved their schedule of crowdfunding events online, using the streaming platform, Crowdcast. This has opened up new audiences across the UK, allowing people to dial in from their living rooms, no matter where they are located. Event attendance has increased by 71% with a 67% increase in funds raised at the London flagship events, compared to the previous 12 months.
The blog, which can be found on DigiLeaders, discusses the need to test, learn and improve:
"Harvey and her team are planning a gradual move to hybrid events by March 2022 and will be testing elements of this beforehand. [They plan] to take it slow so that neither the face to face nor online audience feels like the poor relation."
In the interview, Eugenie cautions about the risks involved with testing new hybrid events: "The last thing we want is to move to hybrid too soon and risk offering a disappointing experience...We'll take our time and get it right, while maintaining the momentum that the move to virtual events has created."